Get Recognized as an Industry Leader

Another technique to build company revenues is to gain the recognition of the community by making a substantial donation. Often a donation can mean very little financially to the company but can mean a great deal to the community recipients and to employee pride. Donating used equipment, product seconds, services, staff time and energy etc. can bring media recognition and publicity. Writing a press release to send to media outlets will help catch the attention of reporters. Emphasize the human interest in the story to get a positive response from reporters.