Get Recognized as an Industry Leader

Another technique to build company revenues is to gain the recognition of the community by making a substantial donation. Often a donation can mean very little financially to the company but can mean a great deal to the community recipients and to employee pride. Donating used equipment, product seconds, services, staff time and energy etc. can bring media recognition and publicity. Writing a press release to send to media outlets will help catch the attention of reporters. Emphasize the human interest in the story to get a positive response from reporters.

Recognition can also come from winning an award. Assign someone on the sales or communication team to research possible award competitions and the entry requirements. Most industry associations have annual awards and many magazines and newspapers publish top ten or top 100 lists. Making the top 100 companies to work for can not only lead to an increase in market share, it can also dramatically increase the candidate pool when jobs are posted.