Make the Company Name Count

Make the Company Name CountIt is better to have one quality advertisement that costs a little more than five inexpensive ads that do not have a positive image of your company. Before the final 'OK' is given, have a few of your trusted advisors or employees critique the advertisement and ask them for an honest evaluation. Rather than tell them about the purpose of the message, let them tell you if you have a quality ad or not. They should be able to express the purpose and the 'bottom line' of the message for the ad.Press releases are a great way of getting your brand in front of the buyer and this message is free. Find something that is newsworthy: perhaps a sponsorship program, free training for the public, new hires or promotions all qualify. Send the information to your local paper and...

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Advertising and Product Brochures Must be Positive

Advertising and Product Brochures Must be PositiveBranding must be consistent and positive with a single message that can be understood by all buyers. Your message must have powerful graphics that not only capture the buyer’s attention but also explain the message. A picture may be worth a thousand words, but make sure those thousand words are positive and memorable. Company and product brochures create a lasting impression that impact a customer in either a favorable way, or in a negative way that will cause them to shop elsewhere. If the company brochure explains the product and tells the reader how it will benefit them, the reader will want to read more. Most buyers today want to feel comfortable with their buying decisions and they are limited on time, so you must be concise and show them...

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Impact of the Internet on Branding

Impact of the Internet on BrandingThe Internet has caused problems for many brands because most companies think of the web or the Net as just another advertising medium, like radio, television, newspapers and magazines. While the WWW is a mass communication medium, the difference between the web and any other mass medium is that it is interactive. The user of the message is in charge, not the sender. What the Net marketers have discovered is that people do not want advertising. As a result, when you try to advertise on the Net, people turn it off. They do not pay attention. Assuming the Web will be the same kind of a medium as television causes the biggest mistake in branding – it is not the same process, and different strategies are required in order to build a brand on the Web. The Web is...

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Create the Right Impression

Create the Right Impression * Logo Design to create the value of your product or service * Letterhead, Business Cards and Invoices * Web site and interactive design * Brochures and Handouts that explain the products and their value to the buyer * Business presentations, beginning with the telephone * Exhibits and Trade Show presentation * Product and packaging design * Professional Customer ServiceUnlike graphic designers, media-driven ad agencies and bloated branding firms, Sales Creators build company brands from the outside in, rather than from the inside out. That is why our brands get remembered with the people who buy them and use them. Branding is more than making a new logo or company slogan. It is the silent message that the buying public receives and motivates...

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BRANDING MAGIC

Today's customers think of branding as that creative thing companies do with the name of a product or service. It is the packaging of a product which includes the visual impression, logo, the jingle or tune that your customer's mind conjures up when they hear your product name, and the identifiable phrase that keeps your product's name in front of the buying public. Branding can be as simple as designing a new wrapper or it can be an exciting long-term media campaign for print and television that communicates the brand message.Today's buyers use their instincts to determine the worth of a product or service, and it is based on visual impressions. Potential buyers make the subconscious decision of whether or not they want to do business within the first few seconds of exposure to your company...

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Branding

Brand Strategy Company Is a branding strategy important to you? It should be! The perceptions your potential customers have regarding your company and offerings are vitally important to your business success. Yomites proven methodologhe BrandMasterpiece™ helps you determine which brand positioning and branding strategy you should pursue to ensure the highest revenue potential. We analyze your market and competitive landscape, and identify your comparative strengths and weaknesses to determine the positioning approach that’s right for you. Next we ensure your messaging is closely aligned with the established positioning ...

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