Increase Profit Margins

To increase profit margins brainstorm with employees to look for ways to decrease operational or administrative costs for example:

* move to a location that will decrease square footage or transportation costs
* find a cheaper supplier for a large expense
* introduce new technology that will bring costs down
* look for ways to streamline process to decrease labour costs
* increase the price to customers

Read more »

Work Collectively to Win a Large Contract

Often a sales department focuses on wining small contracts, especially if sales targets are set per individual sales person. To win a bigger contract, create an incentive for the sales department to work collectively to win a larger contract. Start with a team meeting and brainstorm possible client or customer targets and what strategies can be used to win them over. Assign tasks so that the sales team is working equally towards the goal of wining the large contract.

Read more »

Get Recognized as an Industry Leader

Another technique to build company revenues is to gain the recognition of the community by making a substantial donation. Often a donation can mean very little financially to the company but can mean a great deal to the community recipients and to employee pride. Donating used equipment, product seconds, services, staff time and energy etc. can bring media recognition and publicity. Writing a press release to send to media outlets will help catch the attention of reporters. Emphasize the human interest in the story to get a positive response from reporters.

Read more »

Get Recognized as an Industry Leader

Another technique to build company revenues is to gain the recognition of the community by making a substantial donation. Often a donation can mean very little financially to the company but can mean a great deal to the community recipients and to employee pride. Donating used equipment, product seconds, services, staff time and energy etc. can bring media recognition and publicity. Writing a press release to send to media outlets will help catch the attention of reporters. Emphasize the human interest in the story to get a positive response from reporters.

Recognition can also come from winning an award. Assign someone on the sales or communication team to research possible award competitions and the entry requirements. Most industry associations have annual awards and many magazines and newspapers publish top ten or top 100 lists. Making the top 100 companies to work for can not only lead to an increase in market share, it can also dramatically increase the candidate pool when jobs are posted.

Read more »

Corporate Revenue Building Ideas and Techniques

Building corporate revenues in times of economic restraint isn't easy. Rely on the talent within the company to support corporate growth with innovation.

During tough economic times, the tough get tougher. It is time to pool resources and look at new ways to increase corporate revenues.

Read more at Suite101: Corporate Revenue Building Ideas and Techniques: Ways to Make a Business Grow Financially.

Read more »

Make the Company Name Count

Make the Company Name Count

It is better to have one quality advertisement that costs a little more than five inexpensive ads that do not have a positive image of your company. Before the final 'OK' is given, have a few of your trusted advisors or employees critique the advertisement and ask them for an honest evaluation. Rather than tell them about the purpose of the message, let them tell you if you have a quality ad or not. They should be able to express the purpose and the 'bottom line' of the message for the ad.

Press releases are a great way of getting your brand in front of the buyer and this message is free. Find something that is newsworthy: perhaps a sponsorship program, free training for the public, new hires or promotions all qualify. Send the information to your local paper and they will find a spot in an upcoming edition (they are always looking for good stories).

Read more »

Advertising and Product Brochures Must be Positive

Advertising and Product Brochures Must be Positive

Branding must be consistent and positive with a single message that can be understood by all buyers. Your message must have powerful graphics that not only capture the buyer’s attention but also explain the message. A picture may be worth a thousand words, but make sure those thousand words are positive and memorable. Company and product brochures create a lasting impression that impact a customer in either a favorable way, or in a negative way that will cause them to shop elsewhere. If the company brochure explains the product and tells the reader how it will benefit them, the reader will want to read more. Most buyers today want to feel comfortable with their buying decisions and they are limited on time, so you must be concise and show them the value they will receive from their investment in your product or service.

Read more »